One of the most universal principles within design, marketing, and advertising. And a fundamental lesson for everyone.

Every company needs leads to grow. Without getting new leads, you will only have your limited database of customers to sell your product or service to, and you’ll never being able to grow.

You need to know who your competition is, to know what you’re up against.

A marketer who doesn’t listen is like a vet who doesn’t like animals.

How do you get your employees to be brand ambassadors?

Your brand dictates pretty much everything, so here are the essentials, so you can build a long-lasting, multi-faceted brand that will resonate with your audience.

Email marketing can be great, but if used too little, or too often, it can have disastrous effects on your mailing list. So you have to take the Goldilocks approach and get it just right.

Why are marketers still using age, gender and marital status to segment their data and quantify success? This is not target marketing. This is lazy.