Promotion is the bread and butter of the marketer, and always has been.

Jargon is s**t. It’s such a deterrent for customers, and most jargon is unnecessary. Where possible, avoid it. Where unavoidable, explain it in simple terms - why not turn that explanation into quality content?

Looking back over the past eight seasons, we noticed, buried beneath the rubble of King’s Landing, something interesting and unexpected… Lessons in branding.

It seems like the whole world is on some form of social media. There’s actually around 3 billion social media users, so it’s not quite the whole world, but it’s a bloody big chunk. So your business needs to be on social media.

The search engine giants (looking at you, Google) are always changing their algorithm, so, no, you can’t ‘cheat’ your way to higher rankings.

It’s undeniable: content marketing is effective, as a lead generation tool and to build brand trust and loyalty with existing customers.

It seems like the whole digital world is using hashtags, so how can you use hashtags to make your brand message stand out from the sea of #?

Every company needs leads to grow. Without getting new leads, you will only have your limited database of customers to sell your product or service to, and you’ll never being able to grow.

You need to know who your competition is, to know what you’re up against.

A marketer who doesn’t listen is like a vet who doesn’t like animals.

How do you get your employees to be brand ambassadors?

Your brand dictates pretty much everything, so here are the essentials, so you can build a long-lasting, multi-faceted brand that will resonate with your audience.

Here’s Tassia, co-founder and Marketing Lead of NSC, to tell us a bit more about what makes her tick.

Email marketing can be great, but if used too little, or too often, it can have disastrous effects on your mailing list. So you have to take the Goldilocks approach and get it just right.

There’s no denying it: we bloody love Christmas.

Why are marketers still using age, gender and marital status to segment their data and quantify success? This is not target marketing. This is lazy.