You need to know who your competition is, to know what you’re up against. To know why your customers might go elsewhere. It’s one of the grim sides of marketing that some people forget about, but it’s necessary in order to be successful.
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A marketer who doesn’t listen is like a vet who doesn’t like animals. It just doesn’t make sense. Listening is the first thing that a marketer should do when creating a campaign, or communicating any message to their audience.
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A company whose employees don’t believe in the brand, or whose actions don’t reflect the brand values, especially when communicating with customers or shareholders, can be damaging. So how do you get your employees to be brand ambassadors?
Reading time: 5 mins
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Your brand dictates pretty much everything, so we’re going to run through it all, so you can build a long-lasting, multi-faceted brand that will resonate with your audience.
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Email marketing can be a highly effective way of communicating with your audience, but if used too little, or too often, it can have disastrous effects on your mailing list. So you have to take the Goldilocks approach and get it just right.
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Why are marketers still using age, gender and marital status to segment their data and quantify success? Simply because it’s easier to quantify. This is not target marketing. This is lazy.
Reading time: 1 min
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