Inspired by an article written by Lars G Wallentin.

What is your favourite question to during a briefing?

As creative professionals being briefed on a project or task is a daily occurrence. But we sure to suck at getting the most out of it.
It's time we started reading between the lines of getting a brief, start asking questions, and turn it into more of a conversation.

Conversing back and forth, allows you to pull out key insights that could potentially completely range your approach to a project.

Sometimes it's difficult to just start a conversation - conversations are born out of questions. So let's start there - here are 10 of Lars G Wallentin's (packaging design guru) best briefing questions, these notes were inspired by an article on his website packagingsense.com.

If you're looking to up your packaging design game check out his website, it's full of great wisdom and game changing insights.