Inspired by an image I discovered on Pinterest.

What should you consider when design packaging?

As we head into the holiday season, we begin to see the importance of good packaging design - from one shelf appeal to unboxing on Christmas day.

Every little detail counts towards the bigger experience and story of the product inside.

In these nudenotes we take a look at 8 Things Your Packaging Design Should Be.
Here’s a quick breakdown of those 8 things:

-Function, it should serve a purpose.
-Inform, give customers vital information.
-Reflect your Brand & Product, inc. brand, names and logo.
-Look Good & Last Long, must pass the test of time.
-Cost Effective, the price or manufacturing always affects the bottom line.
-Eco Conscious, good things come in small packages.
-Be Consistent, but versatile for many products.
-Reflect your Customer, speak to them in their language on their terms.

We have all experienced bad packaging - these interactions leave us with a sour experience of the product or brand.

Even the best product, wrapped in bad packaging, can fail- both in looks and in business.

I hope these 8 principles help you create better packaging designs.

What do you hate about bad packaging design?
Let me know in the comments below.