Building A Brand x Nudenotes: Episode 2, Discovery - Defining the Customer

What is a discovery session?
How do stand out from a crowd?
What questions do you ask a client?

Thanks to The Futur Fam my eyes have been opened to the benefits of a solid discovery session.

Discovery is the foundation on which you build your creative work - it defines every decision you make moving forward.

A discovery session is a facilitated meeting with clients or stakeholders in which you:

• Define goals.

• Identify pain points.

• Identify customer challenges.

• Define brand attributes.

The techniques used by Matthew Encina and Ben Burns during this episode will completely change the way you start any design project, exponentially improving the effectiveness of your work.