Looking for Some Help with Your Positioning Statement?

It’s hard to start any creative project without a sound positioning statement.

It focuses creative development, empowering you to spend time get it right early on in your project.

This is how you take you creativity beyond “make it pretty”, rooting your ideas in strong insights tailored to your target consumers behaviour to ensure it is relevant so your ideas get the response your ideas deserve.

Remember, to leverage your data collected from Creative Strategy Framework during the creation of your positioning statement.

Otherwise it’s just a pointless exercise and you won’t reap the rewards of the process.

Buy Creative Strategy and the Business of Design here.