What they say versus what we hear or what they say versus what they need

These notes offer some techniques on aligning business and creative goals of your client or business, towards building long-lasting design solutions.

Gaining clarity on goals is a must for any creative project, how can you aim for something without knowing your destination?

Simple answer: you can’t!

By getting clarity early on in the creative process, you can focus your efforts early, improving your overall efficiency and effectiveness.

You need to make sure that you align your design with the measure of success, so everyone’s on the same page.

Buy Creative Strategy and the Business of Design here.