Understanding Features, Benefits and Values

I think that this is one of the most overlooked concepts in delivering effective creative business solutions.

It was great to see a whole section of this book dedicated to this.

By developing deep understanding of features, benefits and values, you can develop an effective positioning strategy for your brand or business.

This ensures that your solutions resonate with your consumers, and provides differentiation from the competition, so you can stand out from the crowd.

For more on features and benefits check out our dedicated blog article, where we look at the definitions and differences between features and benefits, along with a couple of techniques that you can use to transform your features into benefits.

Check it out here: Features & Benefits 101.

Buy Creative Strategy and the Business of Design here.