Inspired by an Instagram post created by @eddiebiroun, and I can't remember the other - Soz.

How do you write copy that connects and converts?

Whether it's on packaging, marketing, online store - many things affect that decision to making a purchase.

Head over to Eddie’s feed for more awesome insights on all thing advertising and marketing.

Understanding where the buyer sits on the spectrum, from Unaware to Most Aware, means you can write in a more direct and resonating way.

Tailoring your copy to reflect these parameters ensures you can write in a more productive way too - eliminate all the possible options and approaches to the copy means increased focus.

What are your top tips for writing copy that resonates?
Let me know in the comments.

One of my favourite is to always go back to consumer personas and their pain points - using this as a filter for writing copy means that every word and phrase links back to something that will resonate with them.

Making them more receptive to your messaging without it sounding like a normal sales pitch.

Interested in making your own IG to nudenotes transformation?
Check out my blog article about just that. A foolproof 4-step process.