Inspired by a section from the book Packaging Design Workbook by Steven DuPuis and John Silva.

What makes for a success piece of packaging design?

I am a Packaging Designer by day, and I'm always keen to learn new and exciting techniques to improve my process or outcomes.

This book is a great deep-dive into packaging design, from its origins and processes to some insightful case studies. I would definetly recommend it to any one interested in packaging design.

Successful packaging design is the cross roads between so many creative disciplines.
The six keys in this spread of nudenotes highlights that.

• Don't react - proact.

• Connect on an emotional level.

• Don't settle for parity.

• Focus on core values.

• Collaborate.

This six keys have opened my eyes to some new interesting ideas I hope to weave into my packaging designs.
Which is your favourite key to packaging design success?