SEO is a term that didn’t exist until the 90s, and wasn’t part of the marketers arsenal until probably the late 2000s. But it’s grown to be so important to marketers, web developers and copywriters around the world.
It’s something that can take up a lot of your time to do it right - the search engine giants (looking at you, Google) are always changing their algorithm so marketers can’t ‘cheat’ their way to higher rankings..
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