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Building A Brand x Nudenotes: Episode 8
Building A Brand x Nudenotes: Episode 8, Building a Client Website From Scratch
What does it take to create a website?
Everything is online now, and a website is an important tool to reach out to your consumers.
Now you don't need to be a computer whizz to create a gorgeous website, the engages with your audience.
In this entry we find out how The Futur Team creates an awesome website. This is the eighth entry in my nudenotes series based on The Futur YouTube series 'Building a Brand'.
Watching Ben Burns , Matthew Encina and the team create a website without coding or developers was amazing, Webflow seems like an amazing tool and the finish looks amazing.
Building A Brand x Nudenotes: Episode 7
Building A Brand x Nudenotes: Episode 7, When Clients Change Their Mind
How do you deal with client feedback?
It is part of every project, sometimes it's positive or constructive, but sometimes it's out of left field, a curve ball that can change a project s direction at the 11th hour.
Client feedback is inevitable, it's how you deal with that feedback that can back the difference between a happy project and a sad one for everyone involved.
Adapt and overcome.
It's the only way - Ben Burns and Matthew Encina have some amazing insights in facilitating the process of dealing with feedback.
What techniques do you have for dealing with unexpected client feedback?
Building A Brand x Nudenotes: Episode 6
Building A Brand x Nudenotes: Episode 6, The Logo Design Process
What is logo design?
How do you make a good one?
A logo’s job is to identify, not explain.
It's one of the most important parts of a business, it's the face of your company.
A good logo must match these criteria: Memorable, Versatile, and Relevant.
In this episode, we saw how The Futur team make the leap from style-scape to design — super interesting to see how the team develop new logo designs.
I’m super jealous of Emanuele Ricci’s lettering skills, imagine what my nudenotes would look like with those skills!
Building A Brand x Nudenotes: Episode 5
Building A Brand x Nudenotes: Episode 5, Presenting Your Ideas To Clients
How do you pitch your ideas to clients?
Last time we looked at developing Stylescapes - this time it's about presenting these to clients. .
Leaping from words to images or a design brief to design concept is tricky but essential to setting the direction of any project.
"Clients don't always know how to express what they are looking for when is comes to visual concepts."
This is where we step in as creative professionals, this is where our value truly shines through.
I love how concise, clear, compelling and god-damm cool Ben Burns and Matthew Encina are presenting to clients... #careergoals .
Top tips for presenting ideas to clients from The Futur:
Give context.
No need to have all the answers.
Have conversations not presentations.
Building A Brand x Nudenotes: Episode 4
Building A Brand x Nudenotes: Episode 4, Developing a Visual Aesthetic
How do define the look of a brand?
How do you translate clients vision for your creative teams?
It's time to curate some Stylescapes!
"This is a crucial step in the branding process as the team turns the insights from the discovery session into a visual direction for the brand."
Stylescapes are moodboards on steroids!
In this episode on The Futur team will use Stylescapes to help Hamilton Family Brewery decide on how their rebrand will look and feel.
The Stylescapes are refined after discussion with HFB to create one final piece to lead the development from now on.
Building A Brand x Nudenotes: Episode 3
Building A Brand x Nudenotes: Episode 3, The Creative Brief
What is a creative brief?
How do you translate strategy into visuals?
It was super interesting to see how creative directors Matthew Encina and Ben Burns navigate the beginning of a project.
Taking all the insights from the discovery session, developing clear direction for all the creative work to follow.
The keys to a good creative brief is:
Goals & success.
Highlight discovery insights.
User / Consumers needs & desires.
Design challenges & parameters.
Brand attributes.
Tasks for each team member.
Do your Creative Briefs have these keys to success?
Building A Brand x Nudenotes: Episode 1
Building A Brand x Nudenotes: Episode 1, Meet The Clients
How do you rebrand a company?
How do you find you unique edge?
What role do designers play?
I loved this series, from the awesome team at The Futur. It was so insightful and full of candor from both client and designer perspectives.
The hosts Matthew Encina and Ben Burns weave an amazing story full of actionable insights and branding wisdom.
In the first episode, we meet the clients Hamilton Family Brewery, discover their story and goals for the project ahead and define exactly what a brand and rebrand is.
I am super excited to share my notes on this over the coming weeks and spread the word about this amazing video series.
Remember, Love Peer, Love People... Love The Futur!
Building A Brand x Nudenotes: Episode 2
Building A Brand x Nudenotes: Episode 2, Discovery - Defining the Customer
What is a discovery session?
How do stand out from a crowd?
What questions do you ask a client?
Thanks to The Futur Fam my eyes have been opened to the benefits of a solid discovery session.
Discovery is the foundation on which you build your creative work - it defines every decision you make moving forward.
A discovery session is a facilitated meeting with clients or stakeholders in which you:
Define goals.
Identify pain points.
Identify customer challenges.
Define brand attributes.
The techniques used by Matthew Encina and Ben Burns during this episode will completely change the way you start any design project, exponentially improving the effectiveness of your work.