Is your biz strategy a blue ocean one?
Are you focusing on new or uncontested markets?
Blue Ocean Strategy
The Elements of Great Strategy
What makes a great strategy?
Read MoreHow to be more valuable to your clients
Inspired by an IG post created by Lubos Volkov.
How can you be more valuable to your new (and existing) clients?
Maintaining client relationships can be challenging, it will take time and money to keep the relationship thriving.
Longer the relationship the higher and more stable your potential income could be.
For those of us not client facing these principles can help with relationship with your colleagues, team mates and boss.
Let me know what your favourite technique for building strong client relationships in the comments below.
Want to make your own instagram carousel nudenotes?
Check out my blog which outlines my easy 4 step process to get the best results.
Strategy Vs. Tactics
Inspired by an Instagram Carousel created by Rhys Wallace.
What is the difference between strategy and tactics?
Many people interchange these terms, it's just semantics right?
Nope - it's important to recognise their differences they are both powerful terms in their own right.
I hope these notes help clarify these to terms and how the work together to get the results you need.
As Sun Tzu said:
Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defect.
Want to learn how to transform Instagram Carousels into nudenotes?
Check out my dedicated blog, and learn my simple 4 step process to a successful transformation.
10 Step Strategic Planning Process
Inspired by an infographic created by on Red Sage.
How do you put together a strategic plan?
It's a common misconception that strategic planning takes a tonne of time and resources.
Many businesses and brands wait too long to create a strategic plan. This results in a foggy vision of your goals, the road to which will unclear.
Strategic Planning lifts that fog and allows your brand and business to grow and improve in the right direction towards your goals.
It can be a long and complicated journey, but it doesn't have to be - I hope these nudenotes help you develop your own strategic plans. So you can achieve your brand and business goals!
Building A Brand x Nudenotes: Episode 4
Building A Brand x Nudenotes: Episode 4, Developing a Visual Aesthetic
How do define the look of a brand?
How do you translate clients vision for your creative teams?
It's time to curate some Stylescapes!
"This is a crucial step in the branding process as the team turns the insights from the discovery session into a visual direction for the brand."
Stylescapes are moodboards on steroids!
In this episode on The Futur team will use Stylescapes to help Hamilton Family Brewery decide on how their rebrand will look and feel.
The Stylescapes are refined after discussion with HFB to create one final piece to lead the development from now on.
Building A Brand x Nudenotes: Episode 3
Building A Brand x Nudenotes: Episode 3, The Creative Brief
What is a creative brief?
How do you translate strategy into visuals?
It was super interesting to see how creative directors Matthew Encina and Ben Burns navigate the beginning of a project.
Taking all the insights from the discovery session, developing clear direction for all the creative work to follow.
The keys to a good creative brief is:
Goals & success.
Highlight discovery insights.
User / Consumers needs & desires.
Design challenges & parameters.
Brand attributes.
Tasks for each team member.
Do your Creative Briefs have these keys to success?