How do you increase the value of your packaging design?
Read More8 Ways Packaging Designs Increase Value
What is Hierarchy in Design
It's too busy - where do I start?
Read MoreGood Design is a Balancing Act
What makes a design good?
Read MoreDesign with Purpose Vs Design without Purpose
What does it mean to design with purpose?
Read MoreLack of Visual Hierarchy
Something 'off' with your design?
Read MoreGuide for Writing Effective Briefs
Inspired by an instagram post created by @antolino.
What makes the perfect design brief?
I love a good and defined design brief, I understand the importance of parameters and restriction needed to create an awesome design solution.
As Alex says in the IG post:
"The quality of your brief determines the success of your project."
I know what you're thinking, "but, the best brief is an open brief - don't restrict my creativity."
Bullshit!
In order to be effective, your need parameters, and a good design brief is the best way to start.
Restriction reduce your options, allowing you to focus on what really matters.
Alex's easy 4-step guide to effective briefs is an awesome framework to get you started, make sure you save this one for later!
Let me know in the comments what your tricks and tips you have for brief writing in the comments below
Want to see how I created these notes?
Here’s my process video:
Strategic Thinking Versus Design Thinking
Inspired by a medium article.
I love learning about mindset shifts in business and design, and since making this nudenote, I have discovered this amazing article on medium by Kingshuk Das.
In this article, he outlines the various ways to balance the two approaches, without sending mixed messages as a leader within an organisation.
As he says in his article, “The trick is to apply the strengths of design thinking to those of strategy in specific ways.”.
The Six Keys To Packaging Design Success
Inspired by a section from the book Packaging Design Workbook by Steven DuPuis and John Silva.
What makes for a success piece of packaging design?
I am a Packaging Designer by day, and I'm always keen to learn new and exciting techniques to improve my process or outcomes.
This book is a great deep-dive into packaging design, from its origins and processes to some insightful case studies. I would definetly recommend it to any one interested in packaging design.
Successful packaging design is the cross roads between so many creative disciplines.
The six keys in this spread of nudenotes highlights that.
Don't react - proact.
Connect on an emotional level.
Don't settle for parity.
Focus on core values.
Collaborate.
This six keys have opened my eyes to some new interesting ideas I hope to weave into my packaging designs.
Which is your favourite key to packaging design success?